Leadership Team
Chenshu Lyu
Founder & Chief Marketing Operations Officer
Ms. Chenshu Lyu holds a Bachelor's degree in Economics from Indiana University Bloomington and a Master's degree in Management from Stevens Institute of Technology, providing a strong academic foundation and business perspective across both Chinese and U.S. markets.
Before founding SpringFlow, she held key operational roles at several leading enterprises: she led the zero-to-one development and Google Ads deployment for the VIVOSUN Shopify independent store; managed full-channel Google advertising for premium furniture, fitness equipment, and other categories in the UK and German markets, with daily spending of $8,000–$10,000 and cumulative campaign budgets exceeding ten million dollars; and spearheaded the U.S. independent store launch and full-funnel social media operations on Facebook, Instagram, and TikTok for the jewelry brand Nana Jacqueline, enabling seamless collaboration between Chinese and American teams.
She currently serves as Marketing Operations Director at Dashiqiao Chunyu Fungus Industry Co., Ltd., with deep expertise in agricultural digital supply chains. Her research projects, "Optimization Research on DTC Brand Growth Strategy Based on Multi-Touch Attribution Models" and "Research on Operational Coordination Mechanisms in Agricultural Digital Supply Chains: A Case Study of Shiitake Mushroom Farms," received funding from the International Association for Enterprise Development (IAFED), and she holds three text copyrights. She was awarded the "2024 Outstanding Digital Operations Management Figure" and serves as an Industry Advisor on the Advisory Committee of the China-Hong Kong Technology Innovation Association (CH-KTIA).
Chinese Version
创始人兼首席市场运营官 | Founder & Chief Marketing Operations Officer
吕宸枢女士拥有印第安纳大学伯明顿分校经济学学士学位及史蒂文斯理工学院管理学硕士学位，具备扎实的中美双市场学术背景与商业视野。
在创立 SpringFlow 之前，她曾在多家知名企业担任核心运营角色：主导 VIVOSUN 品牌 Shopify 独立站从0到1搭建及 Google Ads 投放；负责高端家具、健身器械等品类在英国、德国市场的 Google 全渠道投放，日均消耗8,000–10,000美元，累计管理投放规模逾千万美元；带领 Nana Jacqueline 珠宝品牌完成美国独立站搭建及 FB、IG、TikTok 全渠道社媒运营，实现中美团队高效协同。
她现任大石桥市春禹菌业有限公司市场运营总监，深耕农业数字化供应链领域。其研究成果《基于多触点归因模型的DTC品牌增长策略优化研究》及《农业数字化供应链中的运营协同机制研究》获国际企业发展协会（IAFED）专项基金支持，并拥有三项文字版权。她曾荣获"2024年度数字化运营管理杰出人物奖"，并担任中港科技创新协会顾问委员会行业顾问。